Harrods, the iconic department [7 ACROSS], has a new product on its shelves: a [4 DOWN] of “luxury water” retailing at £80 ($100), harvested from icebergs in the Arctic [5 DOWN].
Between 15 and 17 February, 750ml bottles of Svalbarði Polar Iceberg Water will be available to [1 ACROSS] in Harrods’ Food Hall.
The brand’s founder, Norwegian-American businessman Jamal Qureshi, said he founded the brand [14 ACROSS] collecting melt water from the Norwegian territory of Svalbard in 2013 as a [8 ACROSS] for his wife.
“Four years [12 DOWN],” the company said in a statement, “the whimsical, selfless thought has transformed into an epicurean [11 DOWN], which is redefining the very notion of drinking water.”
Qureshi now collects batches of the water by chartering an icebreaker with the permission of the Governor of Svalbard and travelling to the icebergs of Kongsfjorden, [13 DOWN] is 1,000km from the North [11 ACROSS].
Once 15 tonnes of [3 DOWN] is gathered, it is melted and bottled by [17 ACROSS] in order to “capture the water in its purest [6 DOWN].”
Each trip yields 13,000 bottles.
The brand said in a statement that the water has an “exceptionally light mouthfeel” with a “unique terroir – perfect for pairing with fine foods.”
It added: “The craft product is said to have the ‘taste of snow in air’ and evoke recollections of ‘snowflakes on the [18 ACROSS].'”
“The fine water is a sophisticated [2 DOWN] to alcohol, and enriches culinary experiences,” the statement said.
The company says the harvesting process is sustainable as “the ice [that] is extracted would otherwise melt into the sea.” It added that the packaging is sustainable, and that it is [16 ACROSS] with various initiatives against global [10 ACROSS].
The company said the water is [9 DOWN] “because of the skilled extraction process needed to [15 ACROSS] this pure water and the exclusivity of the product.”
Source: Business Insider